Mumblings by Ruchika Pandit

Reasons behind Aaj Tak showing the kind of stuff it shows:

1. Aaj tak caters to a particular strata of Indian society. It targets that group who is fed up of the hard core political news. Its target audience is the middle class person who wont think even once before changing the channel if he sees some boring shit about politicians.

2. The definition of news is changing. Earlier, news was all about politics and social issues. Now, news is all about what interests people, no matter if its Dhoni and his mane and his gals!

3. News has become business now. Its all about TRPs. If Aaj Tak is showing some crap about Indian idol and its contestants and getting 15% higher TRPs than NDTV, then why not to show this?
After all, Aaj tak is no NGO. Aaj tak has to feed a number of employees.
So, it has to decide its content according to the TRPs.

All the above three points are inter-related.
Personally, even I don’t want to see this kind of stuff on any news channel. But then, as we are told, this is just a period which will pass soon.
Time will soon come when I will watch Aaj Tak to catch up on some hard news!!